Apple Macintosh advertisement – 1984


The Superbowl is just as famous for its advertisements as its football. In 1984, Apple Macintosh aired this advertisement for its new computer. When the advertisement was shown, Apple was in conflict with IBM to win control over the Personal Computer market and they fought hard to gain the advantage.

Ridley Scott, director of ‘Alien’ (1979) and ‘Bladerunner’ (1982), had the artistic vision for this advertisement and it cost $1.6 million to produce.

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